'The Killing' -- it's not what you think

Once again, a marketing department does its best to chase away the right audience from a promising new show.

After seeing the commercials for AMC's The Killing on heavy rotation, I assumed it wasn't a show for me. It looked like it was some kind of Law & Order: SVU rip-off... cops tracking down the serial killer of the week.

It's not that at all.

The Killing isn't a typical police procedure, more like a mystery novel. It unfolds slowly, even though the two-hour pilot takes place over a single day. Think Mystic River, not SVU or CSI.

The pilot is re-airing Sunday at 8 p.m. (followed by the second episode at 10 o'clock). Ignore the commercials; if you like a good mystery, give it a try.